What keeps Shippers loyal to their LTL Carriers, even when less expensive alternatives are available?

In episode 72 of Banyan Technology’s Tire Tracks® podcast, Mastio & Company President Kevin Huntsman shares findings from the company's latest U.S. LTL study, revealing what matters most to Shippers when evaluating Carrier performance.

From damage-free deliveries and dependable pickups to accurate billing and proactive communication, Huntsman explains why consistent service and strong relationships often outweigh price. He also discusses how Carrier investments in technology, shipment visibility and customer experience are influencing expectations across the freight industry.

Listen to learn what separates leading LTL Carriers from the competition and why communication remains one of the most important factors in building customer loyalty.

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Links Mentioned in Today’s Episode:

Mastio & Company: https://mastio.com/

Mastio & Company – Transportation Studies: https://mastio.com/sector/transportation/

Mastio & Company: 2026 U.S. LTL Carrier Study Press Release (22nd Edition): https://mastio.com/wp-content/uploads/2026/10/Mastio-LTL-Study-22nd-Edition-Press-Release-2026.pdf

Banyan Technology: https://banyantechnology.com/

Banyan Technology on ‌LinkedIn: https://www.linkedin.com/company/banyan-technology

Banyan Technology on Facebook: https://www.facebook.com/banyantechnology

Banyan Technology on X: https://x.com/BanyanTech

Listen to Tire Tracks on-demand: https://podcast.banyantechnology.com

Listen to Tire Tracks on Apple Podcasts: https://podcasts.apple.com/us/podcast/tire-tracks-driving-the-logistics-industry/id1651038809

Listen to Tire Tracks on Spotify: https://open.spotify.com/show/3Aiya6qVXFsiXbUAwMT7S7

Watch this episode on-demand: https://banyantechnology.com/resource/what-shippers-really-value-in-ltl-carriers-episode-72/